Atlanta Advisor Robert Omohundro Faces Claims over Unsuitable Investment Allegations

As an established financial analyst, I needed to delve into the financial irregularities associated with Robert Omohundro, Atlanta’s well-known financial advisor. Omohundro had multiple investors lodge complaints against him for recommending unsuitable investments to give a bigger picture. Aggrieved investors reported suffering, including investment losses.

Let’s explore the case in detail. The latest investor complaint was raised in January 2024, pointing out a representative of Centaurus Financial. Omohundro recommended certain illiquid alternative investments that were unsuitable and, hence, led to investment losses. Those losses, yet unspecified, are said to be over the $5,000 mark.

This is not a standalone case. In 2021, an earlier complaint reported unsuitable investments and overconcentration of customers’ holdings during his stint as Cetera Financial and Centaurus representatives. Barely a year later, in 2022, the case ended in a settlement of $5,000. These cases and their impact on investors cannot be understated. Poor investment advice strips people of their financial resources, causing severe distress and sometimes leading to bankruptcy.

Something worth noting here is the seriousness of the allegations. As Robert Omohundro’s CRM#: 2415942 reports, numerous investor complaints are filed under his name, painting a worrying picture for both existing and potential clients.

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Thorough Exploration Of The Advisor’s Background

Let’s look at Robert Omohundro’s professional background. As his profile on LCORE Wealth Management’s website suggests, he is at the helm, serving as the firm’s CEO. His promise to clients includes delivering clear explanations of complex financial concepts and creating personalized roadmaps for an independent financial future.

With an impressive thirty-year-long industry experience under his belt, he has been serving as a broker and an investment advisor with Alexander Capital under the label LCORE Wealth Management since 2020. He has also been a part of well-established firms such as Centaurus Financial, JP Turner & Company, Wachovia Securities, and many more.

Despite this rich experience and promising credentials, why such allegations? These questions cloud the trust of future investors, who could be held back considering these circumstances.

An Explanation of FINRA Rule

One may be curious about the enforcement body that ensures fair practices in the trade. In this scenario, it’s the Financial Industry Regulatory Authority (FINRA) we are talking about. In simple terms, FINRA is a not-for-profit organization that ensures investors’ protection by maintaining honesty in the financial markets.

Regarding individual advice brokers, like Mr. Omohundro, FINRA regulations necessitate that brokers have a reasonable basis for their investment recommendations. Moreover, brokers must ensure that they understand the customer’s current financial situation, risk tolerance, and other key factors before providing any investment advice.

Consequences & Lessons Learned

The consequences of such financial irregularities are restricted not just to financial advisors like Omohundro but also to investors. As George Soros famously said, “It’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong.” Poor financial advice can cost people their life savings, leaving them to deal with severe financial distress.

According to financial experts, more than 7% of advisors have misconduct records. This is an alarming fact indeed for those looking to invest their precious resources. The takeaway here is to be cautiously selective of a financial advisor. Make it a habit to do your personal research before investing, including looking up any potential advisor’s FINRA record. Financial safety is about more than just advisory expertise, always remember to safeguard and verify!

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